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JNCO Influencer Series: Shinobi Ninja

by Amanda Murray October 24, 2016

JNCO Influencer Series: Shinobi Ninja

Shinobi Ninja is a badass rock band hailing from Brooklyn, NY. Together, Baby G (vocals), Duke Sims (vocals, guitar), Kid Shreddi (guitar), Alien Lex (bass guitar), Terminator Dave (drums) and DJ Axis Powers (turntables) are Shinobi Ninja. Their high-energy music is a blend of rock, hip-hop, punk, metal, and reggae, and defies classification. This fun-loving crew always has something going on, whether it’s hosting their own talk show “Heavy Metal Breakfast” or guesting on Broad City(Terminator Dave plays the drum solos on “The Matrix” episode).

We had the chance to chat with Baby G, Kid Shreddi, and Duke about music, life on tour, and of course talk about JNCO. Check out what they had to say:



Why did you decide to start singing/playing and what inspired you?


Baby G:  I started singing because I love to sing. I was inspired to sing by many artist such as Janet Jackson, Celine Dion, and Mary J. Blige to name a few.


Duke Sims:  I don’t think I ever made a decision to sing or play music. It was always there. Like your favorite pillow. I was inspired by my parents and the music they played around me and how they supported me playing saxophone early on and all the tones they showered me with.


Kid Shreddi:  I saw my cousin shred at his Bar Mitzvah and I knew then, that I wanted to be a shredder, too.


Via Instagram @anotherguywithacamera and @shinobininja


What's your go-to equipment on-stage and in-studio?


Baby G:  A Microphone and a tambourine.


Duke Sims:  A Guitar. Distortion. I’m ready to rock. Nice microphone with some reverb. I’m swimming in love.


Kid Shreddi:  2012 Guitar Tech NYC Custom Cobra by Paul Nieto, 2003 Paul Reed Smith Custom 22 10-Top, 1997 Fender Tex Mex Stratocaster, 1966 Fender Jaguar. Amps: Fuchs Shreddi Machine, Hughes and Kettner Tonemeister Deluxe 40, Mesa/Boogie Roadster, Mesa/Boogie Recto-Verb 50.


Who are your biggest musical influences? 


Duke Sims:  Led Zeppelin. The Beatles. All the greats. All the awesome talent of the earth.


Kid Shreddi:  My family listened to Motown or the AM radio for traffic when we drove around NY.  It was awesome and I loved the songs! Then one day when I was 9, I discovered Nirvana.   2 Months later, where I used to store my Nintendo video games under the TV, I began digging through my parents’ record collection and found The Doors, and Hendrix and The Beatles, James Brown, Led Zeppelin, The Police, Bob Marley, etc. All of this stuff was on tape and it was awesome!


Via Instagram @dmanuel09 and @shinobininja


If you had one piece of advice for a young person looking to break into the music business, what would it be?


Baby G:  Be yourself.


Duke Sims:  Go Hard. Go for it. No regrets. Have fun. Make a lot of music. Make a lot of art. Have visions and create them. Progress over perfection. Always work at your goals every day. Humans are creatures of habits. What you do today you’ll do tomorrow. It all adds up. One step at a time and you look back and you’re in the Wizard Of Oz.


Kid Shreddi:  Don’t try to break in; be invited. 


What are your goals for the next year?


Baby G:  To be further in our career than where we rare now.


Duke Sims:  To be further along. To have a manager and management for the band. To have a booking agent. To have a label represent our music and our brand. To have all the help that we need. To get all the opportunities other bands get. To be able to swing the bat in the major leagues. And hit huge home runs.


Kid Shreddi:  Release this album and go on tour with 311 next summer!



What do you like best about JNCO?


Baby G:  I like how they have really wide jeans.


Duke Sims:  I’m a rocker. JNCO makes cool rock clothing. I like the colors and the vibes. I’ve always been a fan.


Kid Shreddi:  JNCO in my grade school was for the wild kids who did extreme shit and got in lots of trouble.


How does JNCO align with your lifestyle?


Duke Sims:  I wear fun things. I have fun. I enjoy life. JNCO has clothing for this mindset. 


Kid Shreddi:  Well, I think I’m wild dude who does extreme shit and gets in lots of trouble. 


Why does JNCO work so well for on-stage clothing?


Baby G:  It works well because they are roomy and comfortable.


Duke Sims:  Its loose fitting. I just rocked the colorful kangaroo sweatshirt at our last show and it was swimmy and loose. It’s rad.


Kid Shreddi: I feel like our stage performance is of the same ilk as a skater jibbing in a park or riding a pipe. They look comfortable being that extreme, don’t they?


Why do you think there's a demand for 90s fashion again?


Baby G:  90s fashion is unforgettable.


Duke Sims :  90s fashion came from 80s fashion came from 70s fashion etc. Fun things will always be fun. Color is fun. 90s had a lot of cool colors. Yummy mustard and purple.


Kid Shreddi:  The 90’s were the jam, man! The classic way to rock out extreme will always be in style. 


What's your favorite JNCO product?


Baby G:  The really wide jeans.


Duke Sims:  The Kangaroo Sweater. Love it!!!


Kid Shreddi:  The hats and jackets!


Why would you recommend JNCO to others?


Baby G:  I would recommend JNCO to others because I'll tell them if they want to be fashionable but comfortable, Rock JNCO!


Duke Sims:  JNCO is a fun brand. They have fun prints and super interesting styles. They’re not the norm. If you want to wear some cool pieces, JNCO has great clothes & accessories.


Kid Shreddi:  Because the 90’s are back and JNCO is the shit!


Shinobi Ninja’s latest album Bless Upis due out in November, followed by a record release party at the Gramercy Theatre in Manhattan on December 17. They’re releasing new videos every Tuesday, so subscribe to the official Shinobi Ninja channel on YouTube so you don’t miss a thing. Keep up-to-date by following Shinobi Ninja on their website, Instagram (@ shinobininja), Twitter (@ shinobininja), and Facebook.

Amanda Murray
Amanda Murray

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