JNCO fans are a diverse group who come from all over the world and share many different interests and passions. What bonds them together is a shared love for bold, innovative apparel. Back in the 90s, music often guided style – which crew were you?
Skate punk comes from the same roots as JNCO: Southern California in the 1980s. Bands like Black Flag, Minor Threat, and Bad Religion influenced a generation of skate punk bands like NOFX, Suicidal Tendencies, Rancid, and Lagwagon. The music was loud and fast, mimicking the intensity of skateboarding. Punk split off in two differences: hardcore punk like Hatebreed, Endpoint, Charles Bronson, and The Dillinger Escape Plan. At the other end of the spectrum were California pop punk bands like Green Day, The Offspring, and Blink-182. JNCO was always perfectly aligned with skate punk and was born out of the same spirit.
The spirit of non-conformity behind rap and hip-hop always aligned so well with JNCO. In the early and mid-90s, rappers like N.W.A., Ice-T, 2Pac, Bone Thugs-N-Harmony, and Naughty by Nature took hold. Even as the decade shifted to dominant rap forces like Eminem, DMX, Xzibit, and Wu-Tang Clan, the values of JNCO still held strong. As written on allraphiphop.com, JNCO is “merchandise for the hip-hop generation.”
Along with Doc Martens, black JNCO jeans and apparel are basically the trademark item in any 90s goth’s wardrobe. The music of the era for goths includes 80s bands like Joy Division and Bauhaus, megabands like Depeche Mode, and 90s icons like Nine Inch Nails and Marilyn Manson.
N ü -Metal
As the 90s bled into the 00s, the Nü -Metal movement took hold for a lot of teens. Baggy JNCO jeans were a big part of the Nü-Metal look. Bands like Limp Bizkit, Korn, P.O.D., Saliva, Kittie, and Staind represented this genre.
The raver of “club kid” outfit of the 90s was all about bright colors, neons, glow sticks, glitter, pacifiers, and of course JNCO jeans. Ravers danced the night away to bands like The Prodigy, The Crystal Method, Die Antwoord, Fatboy Slim, and 808 State.
At the whole other spectrum from the electronic/techno scene was the unplugged yet powerful Lilith Fair scene, based on a concert tour founded by Canada’s Sarah McLachlan. Artists like Fiona Apple, the Indigo Girls, Liz Fair, and Lauren Hill brought feminism and girl power to the forefront, but there was always room for JNCO.
If you were a teen in the late 90s, swimming against the current wasliking pop music. Let’s be honest – did you rock a choker chain, eye liner and 40” inch JNCOs only to go home and crank Backstreet’s Back on your Discman? C’mon, you can tell us. We won’t hold it against you. You’re a genie in a bottle, baby.
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